Disney's Hawaiian resort, Aulani, was about to open its doors to the public and we were tasked with designing their new web presence. Disney wanted to create an upscale, but family friendly design for their new property. They also wanted to ensure the design of the site honored native Hawaiian culture, which they had heavily invested to fully research.
Primary goals for launch were to increase customer awareness of the new resort, highlight its unique features, drive reservations and maintain the high quality design feel synonymous with Disney brand standards.
Lead Art Director working on the UX and UI, collaborating with the client to understand the design vision, goals and objectives. Involved with the project from pitch to launch, leading creative brief sessions and presenting designs to the client.